Digital Marketing Course in Mauritius

Paid Advertising & Lead Generation module

Digital Marketing Course-Paid Advertising & Lead Generation

Welcome to the seventh module of our Digital Marketing Course in Mauritius: “Paid Advertising & Lead Generation.” This module will equip you with the knowledge and skills to effectively utilize paid advertising and generate high-quality leads for your business. Here’s what you will learn:

Paid Advertising & Lead Generation

Paid Social Advertising

Gain a deep understanding of paid social advertising, including:

Understanding Ad Platforms: Explore various ad platforms like Facebook, Instagram, and LinkedIn, and learn how to choose the right one for your business.
Setting Up a Campaign: Learn step-by-step how to create and launch successful ad campaigns.
Segmenting Your Audience: Discover techniques for targeting the right audience to maximize your ad effectiveness.
Configuring Meta Pixel: Understand how to set up and use Meta Pixel for tracking and optimizing your campaigns.
Budget Management: Learn how to manage your advertising budget to achieve the best return on investment.

Marketing Reports

Master the art of generating and interpreting marketing reports, focusing on:

Cost Per Lead/Acquisition: Calculate and analyze the cost-effectiveness of your campaigns.
Heat Map: Use heat maps to visualize user interactions and improve your ad performance.
Lead Scoring: Implement lead scoring to prioritize and manage your leads effectively.
Tracking Key Metrics: Identify and track essential metrics to measure the success of your campaigns.
Data-Driven Adjustments: Make informed decisions based on data to enhance your ROI.

Strategies

Explore advanced advertising strategies to optimize your campaigns:

Testing: Learn how to perform A/B testing to find the most effective ad elements.
Scaling: Discover techniques to scale your successful campaigns for greater reach and impact.
Retargeting: Implement retargeting strategies to re-engage potential customers.
Lookalike Audiences: Use lookalike audiences to expand your reach to similar user groups.
Lead Generation & E-commerce Ads: Create and optimize ads specifically designed for lead generation and e-commerce.

AUDIENCE FOR THE DIGITAL MARKETING COURSE

• Marketing & sales staff
• Business Analysts
• Communication specialists
• Graphics Designers/Video editors
• E-Commerce specialists
• Web/Software developers
• Businessmen/sole traders

The course is MQA Approved and eligible for HRDC refund.