Digital Marketing Course-Google Digital Tools
Welcome to the eighth module of our Digital Marketing Course in Mauritius: “Google Digital Tools.” This module will provide you with essential skills to effectively utilize Google’s suite of tools for enhancing your digital marketing efforts. Here’s what you will learn:
Google Digital Tools
Using Google Analytics on Your Website
- Website Performance Tracking: Learn how to set up and use Google Analytics to monitor and analyze your website’s traffic and user behavior.
- Data Interpretation: Understand how to interpret key metrics and reports to gain insights into your audience and improve your site’s performance.
YouTube
- YouTube Marketing: Explore strategies for leveraging YouTube as a powerful marketing tool, including creating engaging video content and optimizing your channel.
- Analytics: Use YouTube Analytics to track video performance and audience engagement.
Google AdWords Marketing
- Campaign Setup: Learn how to create and manage effective Google AdWords campaigns to drive targeted traffic to your website.
- Keyword Research: Discover how to conduct keyword research to optimize your ads for better reach and conversion.
Google Adsense
- Monetization: Understand how to use Google Adsense to monetize your website content and generate revenue through ads.
- Implementation: Learn the best practices for placing ads on your site to maximize earnings without compromising user experience.
Cost Per Impressions
- Ad Metrics: Gain insights into Cost Per Impressions (CPM) and how it affects your ad campaigns.
- Optimization: Learn strategies to optimize your CPM for better ad performance and ROI.
Keyword Ranking
- SEO Techniques: Explore techniques for improving your website’s keyword rankings on search engines.
- Tools and Analytics: Use Google’s tools to track keyword performance and adjust your SEO strategy accordingly.
AUDIENCE FOR THE DIGITAL MARKETING COURSE
• Business Analysts
• Communication specialists
• Graphics Designers/Video editors
• E-Commerce specialists
• Web/Software developers
• Businessmen/sole traders
DIGITAL MARKETING COURSE MAURITIUS - Other modules
DIGITAL MARKETING COURSE MAURITIUS - CERTIFICATIONS
DIGITAL MARKETING COURSE MAURITIUS - ORGANISATION & TIMING
We have created a schedule for this course to match with most availabilities.
The course is modular. Courses are hands-on(40% theory, 60% practice)
- Course Duration is 40 hours
- Course Materials and Online Content Provided
- Flexible Timetable
- Special Packages + Payment Facilities
- The course is MQA Approved and eligible for HRDC refund
BENEFITS OF OUR DIGITAL MARKETING COURSE IN MAURITIUS
There are many benefits in becoming a Digital Marketer
CONTACT US FOR MORE INFORMATION
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