Digital Marketing Course in Mauritius

Email/E-Commerce Module

Digital Marketing Course-Email/E-Commerce

Welcome to the fifth module of our Digital Marketing Course in Mauritius: “Email/E-Commerce.” This module will teach you how to enhance your website with e-commerce capabilities and leverage email marketing to boost your business. Here’s what you will learn:

Email/E-Commerce

Extending Your Website with E-Commerce Features (Shopify)

Discover how to transform your website into an online store with Shopify. Learn how to:

Set up and customize your Shopify store.
Manage products, inventory, and payments.
Optimize your store for better user experience and sales.

Mass Emailing with Mailchimp

Learn how to use Mailchimp for effective mass emailing, including:

Setting up and managing your Mailchimp account.
Designing and sending engaging email campaigns.
Analyzing campaign performance to improve results.

Email Newsletters

Master the creation of compelling email newsletters to keep your audience informed and engaged. Understand best practices for content, design, and frequency.

Audience Segmentation

Discover the power of audience segmentation to deliver personalized content. Learn how to:

Segment your email list based on demographics, behavior, and preferences.
Create targeted campaigns for different audience segments.

Email Automation, Email Targeting, Open Rate, Conversion Rate Optimization

Explore advanced email marketing techniques, including:

Setting up automated email sequences to nurture leads and drive sales.
Implementing email targeting strategies to reach the right audience at the right time.
Analyzing and optimizing open rates and conversion rates to maximize your email marketing ROI.

AUDIENCE FOR THE DIGITAL MARKETING COURSE

• Marketing & sales staff
• Business Analysts
• Communication specialists
• Graphics Designers/Video editors
• E-Commerce specialists
• Web/Software developers
• Businessmen/sole traders

The course is MQA Approved and eligible for HRDC refund.