Digital Marketing Course in Mauritius

Our digital marketing course in Mauritius will teach you concepts such as promoting and selling products and services by leveraging online marketing tactics such as website, social media marketing, search marketing, and email marketing.

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DIGITAL MARKETING COURSE MAURITIUS - OVERVIEW

This course allocates enough time for participants to have hands-on practice doing Digital Marketing and consists of

Lectures
Practical exercises
Case studies and discussions
Assignments & Exams Questions

Candidates will experience the creation of a full-fledged website with ecommerce functionalities, add Analytics on their own and configure required digital tools and social media to market the company products and services.

Optionally, candidates can take examinations from renown international bodies.

AUDIENCE FOR THE DIGITAL MARKETING COURSE

• Marketing & sales staff
• Business Analysts
• Communication specialists
• Graphics Designers/Video editors
• E-Commerce specialists
• Web/Software developers
• Businessmen/sole traders

The course is MQA Approved and eligible for HRDC refund.

DIGITAL MARKETING COURSE MODULES

MARKETING & THE DIGITAL WORLD

• The 4Ps of Marketing
• Intro to Digital Marketing
• Brand Management
• Brand Reputation
• Digital tools and channels
• Creating a Digital Marketing Plan

FACEBOOK & SOCIAL MEDIA MARKETING

• Building a Social Media Presence: Setting up and optimizing profiles, creating a consistent brand voice, and engaging with your audience.
• Content Marketing, Content Strategy, Call to Action, A/B Testing, Page growth, Audience retention

TIKTOK & VIDEO MARKETING

• Understanding TikTok: The platform's algorithm, trends, and user demographics.
• Creating Engaging Video Content: Best practices for video production, storytelling techniques, and leveraging TikTok’s features like effects and music.

COPYWRITING THAT SELLS

• The Art of Persuasive Writing: Understand your audience, crafting compelling headlines, and writing concise and persuasive copy using emotional triggers.

EMAIL/E-COMMERCE

• Extending your website with e-commerce features (Shopify)
• Mass emailing with Mailchimp
• Email Newsletters
• Audience segmentation
• Email Automation, Email Targeting, Open Rate, Conversion Rate Optimization

WEB DEVELOPMENT

• Create your website with WordPress.
• Pages, Posts, menus and themes
• Extending the website with plug-ins
• Create forms, Link to Google maps
• Search Engine Optimisation for the website
• Publish and monitor the website.

PAID ADVERTISING & LEAD GENERATION

• Paid Social advertising – Understanding the ad Platforms, setting up a campaign, segmenting your audience, configuring Meta Pixel and budget management
• Marketing Reports: Cost Per Lead/Acquisition, Heat Map, Lead Scoring, Tracking key metrics, and making data-driven adjustments to improve ROI.
• Strategies: Testing, Scaling, Retargeting, Lookalike, Lead Gen & Ecommerce Ads

GOOGLE DIGITAL TOOLS

• Using Google Analytics on your website. YouTube. Google AdWords marketing, Google Adsense, Cost Per Impressions, Keyword Ranking

USING ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

• Chatbots & web scraping
• Using AI to create and optimize content
• Using AI to analyse marketing reports, trends

DIGITAL MARKETING COURSE MAURITIUS - ORGANISATION & TIMING

We have created a schedule for this course to match with most availabilities.

The course is modular. Courses are hands-on(40% theory, 60% practice)

BENEFITS OF OUR DIGITAL MARKETING COURSE IN MAURITIUS

There are many benefits in becoming a Digital Marketer

As a digital marketer, you have the opportunity to make a lot of money. If you are prepared to work harder and work for the proper organisation, even if the average annual pay in the United States is roughly $70,000, you may earn far more.

Digital marketing is constantly evolving and the need to have industry experts will always be relevant. Especially due to the fact that this career heavily aligns with utilizing technology.

Within this career, you have the potential to work remotely. For some people, this allows for a better work-life balance. If you prefer working on your own terms and/or to not be limited to an office with a 9 - 5 shift you can make a sizable income while working remote.

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