ABE UK Qualifications
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ADVANCED BUSINESS EDUCATION

ABE offers professional Diplomas in Business Management, Human Resources and Marketing.  These officially recognised qualifications are designed to give our graduates the most dynamic and up to date skill set on the market.  Top reasons people choose ABE are:

  • To build a great career
  • To top up to a university degree quickly and affordably
  • To enjoy flexibility  – units can be studied in any order and over any time period


What’s more, ABE is recognised by Ofqual (the UK government’s qualifications regulator for England) as well as by similar bodies internationally. You can be assured that your qualification has international recognition and meets the standards required by respected, education authorities.

LEVEL 4 DIPLOMA – BUSINESS MANAGEMENT | HUMAN RESOURCES MANAGEMENT | MARKETING MANAGEMENT

CORE MODULES

You have to complete 7 modules:

EXTRA MODULE

Choose one module.

Business Management

Human Resource Management

Marketing Management

COURSE ORGANISATION & TIMING

The timetable and running of this course is conditional to prior approval from the authorities.

Our unique methodology includes in-class lectures, practical sessions, online coaching, e-learning website with past-papers and state of the art testing tools ensure that students get the best preparation for the examinations, which are set and marked by the ABE two times per year – June and November. Locally, the exams are organized under the supervision of the MES.

Pre-requisite: IT literate and experience (You can also follow a FOUNDATION COURSE first), exemptions can be obtained if you hold equivalent qualifications

Duration: Normal : 3 years, experienced candidates can choose an accelerated route

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INTERESTED IN THIS COURSE?

Become a Professional Member of the British Computer Society and become an expert in IT. Enhance your skills, your CV and get access to the best opportunities in the IT Industry. As mentioned before, the BCS is a highly recognised body and provides access to a wide network where you can learn more about any related topic on interest. 

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Unit purpose and aim(s)

The world is changing at an ever-increasing rate, consumers are becoming more sophisticated and technology is part of our everyday lives.  

In order to be successful a business needs to be able respond to changes by assessing the opportunities and threats posed by the external environment as well as its own internal strengths and weaknesses. 

In this unit you will use a range of relevant tools and frameworks to analyse the impact of dynamic business environments and volatile markets on an organisation’s ability to compete successfully. This analysis is what shapes business strategy.

Assessed by a timed open book exam.

Unit purpose and aim(s)

This unit develops an understanding of the principles of business and the different legal formations by which organisations operate. You will be introduced to common organisational structures and learn to evaluate quantitative and qualitative data to make judgements about the types of structures suitable for different businesses.

You will also look at the way organisations are managed at an operational and strategic level. This will include a review of the requirements for corporate governance, performance standards, operating procedures and ethical practice.

You will learn about organisational infrastructure and examine physical and human resources and their role in delivering organisational performance.

You will develop problem solving skills through the use of case study activities which will enable you to apply the  theories and concepts covered in the unit in real-life contexts.

As you progress you will develop qualities and skills valued by employers such as the ability to use relevant management tools. 

Assessed by a timed open book exam.

Unit purpose and aim(s)

Employers look for people with commercial awareness and a ‘can do’ attitude together with skills and behaviours that will enable them to quickly become part of an effective team and add value to the organisation. These ‘soft skills’ enable staff to make a positive contribution from an early stage.

This unit introduces you to the key skills, behaviours and attitudes you need to demonstrate in order to be ‘employable’, and how to improve through self-development and other learning opportunities.  You will be introduced to self-development practices, including self-reflection. The unit will also help you develop a unique and informative Curriculum Vitae (or resume), complete job applications and prepare for job interviews. 

The skills you learn will facilitate a smooth transition into a new role by establishing you as part of a team. The unit concludes by exploring how utilising feedback on performance can help you maintain your value as an employee and advance your career potential.

The course also develops communication skills and self-awareness, and enables you to view your current position as part of a lifelong journey of learning and development, both professionally and personally.

Assessed by assignment.

Unit purpose and aim(s)

This unit is designed to enable you to gain knowledge and understanding of accounting principles, processes and concepts that can be applied in a general management context. 

As a manager or aspiring manager, the unit aims to equip you with the knowledge and practical skills  to complete and review financial accounting tasks. These tasks are required to prepare, review and interpret internal and external financial information to make effective analytical judgements and report findings to business stakeholders. You will develop the skills required to record business transactions and generate financial information. This information is used as the basis for financial control and planning.  The unit also allows you to consider the importance of effective management of cash flow and to highlight cash flow problems which could lead to business failure. 

Managers are frequently required to make strategic investment decisions. This unit will allow you to consider the practical use of costing, pricing and capital investment techniques in order to make informed decisions. 

Assessed by a timed open book exam.

Unit purpose and aim(s)

In Introduction to Entrepreneurship, you will learn key success factors for enterprises and how to apply these to successfully innovate, develop and grow a business. Key business strategies, business development and the management of the enterprise through the business cycle will be explored.

For each element of learning, you will develop skills for applying theories and good practice for entrepreneurial success. Many of the skills learnt in the unit can be successfully applied in start-up enterprises or are transferable for use in everyday business. 

Assessed by assignment.

Unit purpose and aim(s)

Quantitative skills are recognised as indispensable for aspiring managers and entrepreneurs. The focus of the Quantitative Methods syllabus is to:

  • Develop quantitative thinking and skills
  • Develop skills in gathering and computing numbers
  • Cultivate the ability to present, interpret and communicate quantitative results for managerial decision making 
  • Build a robust quantitative foundation for other business units

Quantitative skills built at this level will help you to apply a number of concepts in other core areas of business management – marketing, accounting, finance and human resource management. Many decisions in these areas require quantitative skills, for example, calculating the sales volume for recovering costs, determining the price of a new product, estimating demand for the product, measuring the overall performance of the business.

Assessment by timed open book exam. 

Unit purpose and aim(s)

In the current business environment, a key business skill covering multiple disciplines is the ability to manage projects from inception to delivery. This is a different challenge to being involved with regular ‘business as usual’ work as very often projects will  impact directly the overall performance of the organisation. This unit expands the basic theory of project management into a practical, operational context and integrates all the fundamental tools and techniques required to manage projects successfully.

You will study modern project management techniques – network planning, critical path analysis, costing and budgeting, and resource management. Subsequent activities include progress monitoring, trouble-shooting and controls.

On successful completion of the unit, you will be able to apply the tools and techniques to a variety of projects in a workplace setting.  You will know how to increase the chance of a project being successful – in terms of the deliverables being fit for purpose, meeting agreed deadlines and staying within budget. Being able to contribute in this way should have a successful impact on the performance of the organisation. 

Assessed by a timed open book exam.

Unit purpose and aim(s)

The business environment is becoming ever more global and as a consequence, the workplace is changing.  People are often required to work cross-functionally and with people at other locations. People may be required to work as part of different teams on a variety of projects. Business awareness, being responsive and having a ‘can do’ attitude are essential, as is a willingness to work collaboratively with different people. 

This unit introduces you to teamwork and the characteristics of effective teams. It will address team member skills and how to build effective working relationships within different types of teams and business structures, including virtual environments. As part of this, it will explore how teams need to be led, motivated, managed and monitored in order to be effective. As team working is not always easy, the unit also explores the difficulties that might be faced in different settings, and how to recognise and diffuse conflict.

As a consequence of completing the unit, you will evaluate your own skillset in relation to team work in order to optimise input into the teams you are part of, which will ultimately maximise your contribution to meeting business objectives. 

This unit is assessed by open book exam.

Unit purpose and aim(s)

No organisation can survive without its people. People are what makes an organisation successful.

Increasingly, organisations are recognising the strategic importance of effective people management and the vital role that the HR function plays in achieving organisational success. However, an ever-changing and complex environment presents challenges for the HR function. It must balance the needs of succeeding in the modern business world, with the operational constraints of reducing budgets, to deliver a flexible and adaptable workforce.

By completing this unit, you will develop as an effective HR professional with a range of skills crucial for competing in today’s challenging employment market.

The unit starts by exploring the role and strategic contribution of the HR function. You are encouraged to take a critical perspective by assessing the fit between HR strategy and the broader corporate strategy within real-life workplaces, and by crafting HR objectives for an organisation. Gaining a variety of perspectives enables you to assess different theoretical aspects of HR management and consider how different approaches can lead to competitive advantage.

Finally, the unit explores core HR specialisms and operational essentials – such as building policies that develop and retain talent, and how to construct a contract of employment. In doing so, you will consider how external influences on human resources have shaped modern flexible working arrangements and practices. 

This unit is assessed by a timed open book exam.

Unit purpose and aim(s)

The focus of this unit is on the fundamental principles of marketing. You will consider how marketing is applied in different contexts. Marketing has the task of connecting a business to its customers and plays a vital role in assuring the long-term viability of the organisation. You will learn how to form strategies and plans that recognise the impact the of changing environments in which organisations exist. 

Understanding customer behaviour and the influences on it is vital to ensuring organisational success. You will explore the different buying processes and the key influences of both consumer buyers and organisational buyers.  You will also examine the segmentation, targeting and positioning process which plays an important role in ensuring that marketing activities are relevant to the intended customer.

To be able to understand customers, competitors and the organisation’s environments you must be able to gather a range of marketing information. You will consider the main elements of a marketing information system, the key types of data used by marketers and the methods of gathering this data.

To customers, the most visible and tangible marketing outputs are through the organisation’s application of the marketing mix. You will examine the key elements of this (4Ps – product, price, place and promotion) and the extended marketing mix most commonly associated with services organisations (7Ps – also includes people, process and physical evidence). You will consider how an appropriate marketing mix can be developed and deployed and how to apply the marketing mix in different organisational contexts. 

This unit is assessed by a timed open book exam.

Unit purpose and aim(s)

Modern organisations operate in an increasingly volatile, uncertain, complex and ambiguous (VUCA) environment. Succeeding in this complex marketplace requires organisations to be able to respond quickly.  This poses challenges for the modern manager: how can organisations plan and anticipate an uncertain future? How can organisations best balance the need for clear communication with increasing levels of ambiguity? How can internal resources be deployed most effectively whilst maintaining commitment and engagement levels? And finally, how does this impact on the professional development of managers?

This unit will explore the traditional nature and form of organisations and how the external environment has led to the emergence of new business models and ways of working. The implications of this on the role and scope of management will be considered drawing out the professional implications for those aspiring to a career in management. A range of contemporary working practices will be studied, examining their risks and benefits, leading to an understanding of how these can best be deployed. The unit will also consider the contribution staff can make in helping ensure sustainable organisational success. 

Assessed by assignment.

Unit purpose and aim(s)

The focus of this unit is the management of financial resources in a business. It addresses the applied techniques that managers need in order to make informed financial decisions and also addresses the critical and theoretical knowledge and skills that managers need in a financial role.

The aim of Effective Financial Management is to enable you to:

  • Assess the objectives of financial management
  • Evaluate organisational activities, processes and performance
  • Understand the impact of the financial risk on financial management in a business
  • Examine and explain how businesses can finance their activities
  • Evaluate options for the financing of a business
  • Apply techniques to make appropriate investment decisions

Assessed by a timed open book exam.

Unit purpose and aim(s)

This unit develops a strong understanding of economic theory and principles in the everchanging and dynamic international marketplace. When a firm decides to engage in international trade they have a number of options to choose from and the aim of the unit is to make you aware of the relevance of each method of entry through the analysis of case histories.

A key focus will be how multinational firms and organisations operate in a competitive marketplace. One of the driving factors is the rise of information and communication technologies and many markets that were previously limited geographically are now truly international. The factors of production are becoming more mobile across the world with the movement of labour and capital being commonplace.

Within the international trading environment there are many organisations that exist in order to facilitate global business. You will gain a working knowledge of these organisations.

Assessed by a timed open book exam.

Unit purpose and aim(s)

Throughout the world,  innovation is a key factor that gives rise to changes in market conditions for different goods and services.  As a result, businesses need to constantly evolve in order to compete effectively, underlining the need for strong business performance. This unit focuses upon the importance of business performance and the need to identify, develop and utilise the appropriate forms of measurement that are essential for informed managerial decisions and for evaluating results. The impact of innovation within an organisation is very much part of this focus. The unit aims to provide you with a theoretical framework of the concept of innovation that can be used to assess its impact in a range of business contexts and situations.

After studying this unit, you should be able to appraise the issue of innovation as it falls within, and relates to, key business functions and disciplines. You should be able to form a holistic view of the drivers and effects of innovation on the business enterprise, and to develop an awareness of the need to innovate in a wide contexts in which it can be applied.

Assessed by a timed open book exam.

Unit purpose and aim(s)

The effective management of operations is vital in modern day business. This module will introduce you to operations, logistics and supply chain management, a essential topic which offers excellent employment opportunities. We will consider challenges  in introducing a successful operations and supply chain approach, how internal operations will have to work together to achieve common objectives, and how organisations need to co-operate at a strategic level.

The focus of this module will be the study of different real-life operations and supply chain methods adopted by companies. 

Assessed by assignment.

Unit purpose and aim(s)

It is the role of the human resource department to get the right people, in the right place, at the right time, with the right skills and at the right price. At each stage, human resource management involves investing value into people, be it the recruitment and selection of the right candidate, through to identifying and developing their knowledge and skills and undertaking strategic activities such as workforce planning and developing employee engagement and reward strategies to add value to both employees and the organisation.

HR is more than just processes. This unit introduces you to contemporary approaches to managing people by analysing and challenging theories in relation to the practice of HR. This will enable you to manage a people strategy in a diverse range of organisations and occupations, breaking the stereotype and championing a value-added approach. 

This unit is assessed by a timed open book exam.

Unit purpose and aim(s)

In today’s connected world, brands have many choices about how to engage with their customers. The use of mobile, social media and personalised channels have contributed to an explosion of customer touchpoints.  This proliferation enables organisations to construct powerful media plans with precisely the right mix to reach their audience, whether they operate in consumer or industrial markets; product or service providers; public sectors and charities.

It is imperative for brands to create and communicate a consistent message; one that cuts through the competitive noise to tell an engaging and compelling brand story.  To leverage these opportunities, organisations need people with the right skills and a deep understanding of how to plan, implement and manage fully integrated marketing campaigns.

This unit will help you to develop these skills by introducing the concept of integrated marketing communications (IMC). Specifically, the unit will explain the importance of IMC in meeting brand, marketing and business objectives and you will develop a broad understanding of how IMC is implemented in a variety of real-world situations, whilst building your knowledge of customer behaviour, media planning and brand strategy.

The ultimate aim of this unit is to help you gain highly relevant and valuable marketing skills increasingly sought by employers in all markets, sectors and industries. 

This unit is assessed by a timed open book exam.

Unit purpose and aim(s)

Robust, effective and timely decision-making in any business context is a critical factor in the success of a project or enterprise.  Using accurate and relevant information or data is a vital component of this process.

This unit is designed to provide you with the theoretical, practical and technical knowledge to identify, define, analyse and interpret data from a broad range of sources to support critical business decisions in a variety of contexts and using a range of methodologies.

You will gain technical skills in research methodology including the collection, analysis and interpretation of multiple data sets using narrative and predictive techniques and models. These skills will encourage you to develop your business acumen and will be useful in conjunction with other units within the level 5 syllabus, for example the Innovation and Business Performance unit. 

This unit is assessed by a timed open book exam.

Unit purpose and aim(s)

Engaged employees are enthusiastic and committed to the organisation and this in turn leads to growth.

The focus in this unit is on understanding what employee engagement is and what it isn’t. On completion, you will be able to distinguish between concepts such as job satisfaction and employee involvement and how it can be linked to reward. You will be able to plan and implement strategies using the tools and techniques available, analyse a variety of models and evaluate how appropriate they are in different settings. You will also understand how to monitor the progress of your strategy and reflect on the impact that such an approach will have. 

Assessed by assignment.

Unit purpose and aim(s)

What makes someone decide to buy a particular brand? Why do some people select a certain product over another?

How consumers make such buying decisions is a complex process that is heavily influenced by who they are, pressures from peer groups, their lifestyles and their finances. It involves how people feel about themselves; about the brands they purchase, and those they do not.

For marketers, understanding this unpredictable purchase behaviour is a combination of science and art, firmly grounded in theories of human psychology and economics. It is one of the most critical success factors in any marketing strategy which is why marketers constantly seek new insights about customer behaviour; about why people act as they do and about their needs, wants and fears, so that they can develop marketing strategies that connect with the target customer on a deep emotional level.

This unit introduces you to the concepts of consumer behaviour. It addresses the important differences between how and why individual consumers make purchase decisions and the processes used by organisations and groups. It explores a range of popular models and theories about customer behaviour and puts them into the context of today’s digital marketplace and the multicultural dimensions that influence customers everywhere. Ultimately, it will explain how marketers use behavioural insights to inform every part of the marketing mix; from the packaging design to media channel choice and from pricing strategy to the marketing message. 

Assessed by assignment.

Unit purpose and aim(s)

Stakeholders come in many forms: governments, pressure groups, employees and customers to name just a few. Some are more important than others but all can affect an organisation in some way.  For example, pressure groups can encourage consumers to boycott brands in a matter of minutes using social media;  shareholders can overturn board decisions;  governments can bring in legislation that will change the nature of an industry sector and consumers can tell millions of others about poor service by just clicking a few keys.

It is important for organisations to take a pro-active approach to managing stakeholder relationships if they are to protect their reputation, recognise new opportunities and continue to grow.

In this unit, you will explore different stakeholders in depth, analysing their potential impact and influence in order to develop relevant relationship management strategies that will enable organisations to overcome threats, take advantage of opportunities, achieve their objectives and protect their brand. 

Assessed by assignment.

Unit purpose and aim(s)

Organisations operate in an uncertain environment and the role of the HR Professional has moved from one focused on managing policies and ensuring compliance within a legal framework, to a function which is strategically aligned, contributing and supporting business achievement whilst managing a number of conflicting stakeholder expectations.

This unit focuses on the impact of these changes on the role and what it means for a career in this field. Contemporary practices and recent trends will be examined, alongside research which investigates the contribution effective HR can make to sustainable business success.  The concept of human capital reporting will be assessed and the need for a principled approach to HR will be explored, considering both the benefits and strategies to manage ethical and professional tensions.

Finally, the unit explores the notion of critical reflection as a key component of professional learning. 

This unit is assessed by a timed open book exam.

Unit purpose and aim(s)

Social marketing relates to the use of marketing approaches that consider the positive impact on individuals and communities within society. It is an application that is used within the marketing sector to address issues of health, environment and safety by demonstrating social well-being. 

Societal marketing considers the ethical aspect of marketing theory and practice, outlining the sustainable interests to society. 

This unit intends to cover contemporary areas of marketing practice from the perspective of social benefits. It also presents a unique opportunity for you to assess and evaluate the influence of marketing approaches and further contribute to the strategic development of promotional strategies for social and societal impact. 

This unit is assessed by a timed open book exam.

Unit purpose and aim(s)

This unit focuses upon the leadership principles required to bring an organisation and its stakeholders through strategic change. It explores key models and methodologies and their application within a business context. Understanding how these principles support a company’s vision, values and strategic direction is also covered by this unit.

Strategic organisational change will be looked at, firstly by examining an organisation’s current position in its market and environment and then by considering drivers for change and the impact of these changes.

Finally, the unit considers the skills required to lead change management, with a focus on ‘softer’, interpersonal skills. You will explore opportunities for developing these skills, explore your own current skill set and prepare and present a personal leadership development plan. 

Assessed by assignment.

Unit purpose and aim(s)

The nature, leadership and culture of an organisation is part of what determines its strategic decision-making.

This unit focuses on the structure, process and scope of developing and evaluating appropriate business strategies in varied market contexts.

The nature of strategy and decision-making means that there is some commonality between this unit and others; the focus for this unit is the process and selection of a strategy rather than its execution.

Critical thinking and analysis will be a central component.  Modelling and scenario building skills will be developed to support strategic decision-making, laying the foundations for implementation. 

Assessed by a timed open book exam.

Unit purpose and aim(s)

The focus of this unit is international market development and it is designed to help you understand marketing practice from a global perspective. The unit will consider and assess a range of different market entry models and tactics, and the implications of increasing globalisation.

The unit will focus on evaluating the practical application of  marketing theories, by reviewing the strategies of real-life various multinational companies.

The unit will also examine the means by which corporate marketing strategies can be deployed in the search for sustainable competitive advantage. 

Assessed by a timed open book exam.

Unit purpose and aim(s)

Business ethics are now fundamental in any industry and can demonstrate accountability to the people and environments impacted by an organisation’s actions.

This unit will develop your understanding of the role of ethics in business operations, including Corporate Social Responsibility, Sustainability and Responsible Management. You will examine the origins, theory and practice of these closely interconnected issues. You will consider the complexities facing international management when engaging with stakeholders from diverse cultures and examine ethics through the lens of a global business agenda alongside local cultural insight.

By the end of the unit you will be confident to discuss both practical and theoretical issues relating to ethics and the relationship between business and society in an international context. 

Assessed by a timed open book exam.

Unit purpose and aim(s)

Business stakeholders include anyone who has in interest in what the organisation is doing or the outcomes of its activities. This unit will focus on relationships that have a strategic significance to the business, be they beneficial or potentially damaging. The difficulty about stakeholder management is that stakeholders have different agendas and in seeking to satisfy one group, you can alienate others.

This unit will take you through a step by step process that will enable you to identify, analyse and prioritise an organisation’s stakeholders from a strategic perspective, and then to plan, implement and review the engagement process in relation to a specific project. You will explore the concepts of power and influence, deploying a range of models and strategies including relationship management techniques, communications, personal leadership, influence and lobbying.

Assessed by assignment.

Unit purpose and aim(s)

The influences of wider external pressures and developments such as globalisation, technology, demographics and shifting social expectations have all led to changes in the workplace.

This unit will explore the impact of these wider changes and how this has led to debates about HR’s role and contribution at a strategic level. Evidence of the contribution afforded by a strategic approach on both organisational and employee performance will be evaluated, identifying the features and benefits of adopting an aligned and focussed approach. The impact of this on the role, responsibilities and a range of HR practices including the acquisition, management and development of the human resource will be considered.

The unit concludes with an exploration of the supporting and facilitating role played by HR in managing organisational change as well as considering the trends which are likely to shape the workplace and their impact for the role of HRM in the future. 

Assessed by assignment.

Unit purpose and aim(s)

The purpose of this unit is to evaluate the role of strategic marketing as a business function, how it interrelates with other functions, and to determine its impact in terms of how a marketing philosophy can inform corporate strategy. The unit will also focus on how marketing performs an operational role in achieving corporate objectives and promote a critical understanding of the marketing challenges faced by firms attempting to develop and grow internationally.

The unit will give you a strategic perspective of marketing management with respect to the analysis, planning, implementation and control of marketing activities, including the use of metrics to measure, monitor and improve performance in addition to their role within strategic decision-making.

This unit is assessed by a timed open book exam.

Unit purpose and aim(s)

Corporate Finance is a fundamental feature of modern business. In a competitive and complex business environment, decisions on from where a business obtains finance and the investment opportunities that it chooses to pursue are often critical. This unit will provide you with knowledge of the key principles and concepts that are important in these decisions. It will also equip you with the skills that are needed to apply this knowledge in a contemporary work environment. 

This unit is assessed by a timed open book exam.

Unit purpose and aim(s)

An organisation is a group of people, working together to achieve specific goals. The way it is designed, and then the way it develops helps to determine whether the business will be successful. In this unit, the focus is on understanding the different ways that organisations are designed, the process of development and the link between this and performance.

On completion of this unit you will be able to analyse and evaluate the theoretical bases of design, and decide on the appropriate model for different businesses. You will be able to reflect on the impact of the structure on the individual employee and report on any needs to develop and change the organisation.

You will be able to analyse and predict the need to make interventions. You will understand the process of identifying problems that have occurred in the set-up of an organisation and solve those problems. You will be equipped with the skills required to manage change processes, and you will be able to critically reflect on the outcome of an intervention resulting in change.

Furthermore, you will be able to synthesise the design and development of an organisation with the overall performance outcomes. In doing this, you will define the success of the business and reflect on any barriers that occur in achieving that success. 

Assessed by assignment.

Unit purpose and aim(s)

The overall aim of this unit is to encourage you to think about the relationships that companies have with their customers over time, rather than view each customer purchase as an individual ‘transaction’. Building long term, sustainable relationships with customers is key to organisational success and given the increasing use of online business models and consumer savviness of how to move between suppliers, the importance of managing the customer experience has never been higher.

In this unit you will focus on areas such as customer engagement, communication, relationship marketing acquisition, retention and distribution, how customers buy, and how to develop an effective customer relationship marketing system. The unit will help you develop as a knowledgeable and effective strategic marketer and business professional. 

Assessed by assignment.

Unit purpose and aim(s)

Projects are a constant feature of organisations and the need for effective project management is essential. Employers confirm that staff with  this type of practical knowledge and skills are consistently hard to recruit.

This unit will build on the fundamental principles covered in the Project Management (Level 4) unit and enable you to develop knowledge of the advanced principles, practices and techniques vital to the successful leadership and commercial management of complex projects.

This unit is assessed by a timed open book exam.

Unit purpose and aim(s)

This unit focuses on developments in the global context of human resource management (HRM). You will explore existing and emerging models of human resource management (HRM) and consider the impact of the global environment on these models including international policy, law and regulation.

You will also consider the concept of globalisation and its effect upon international management practices. You will evaluate trends in demography, social and technological changes and the way in which these shape and influence HR strategies and practices. You will look at future trends, the impact of radical political and economic changes and potential ramifications for the world of work and the HR function.

The unit will help you utilise your understanding of HRM in an international context to explore the challenges involved in cross-border managing an international HR function, including the consideration for staff working across international boundaries.

Furthermore, you will understand the tools and techniques required to develop high performing, integrated cross-cultural teams.

Assessed by assignment.

Unit purpose and aim(s)

The marketing environment continues to develop.  Brands need to embrace digital innovation and seek new strategies capable of keeping pace with the competition, whilst creating an authentic customer experience. They must understand the new digital media landscape and how audiences like to consume content so that they can harness the power of new channels, platforms and technologies.

In this unit, you will explore the principles of strategic digital marketing set in the context of the changing behaviours of the contemporary customer. By the end of the module you will be able to critically evaluate digital marketing strategies and understand how they can be created to drive innovation and ensure the business survives and thrives in a digital world.  You will also assess how organisations of all types and in all markets, need to adopt an entrepreneurial mindset and understand the imperative of digital transformation. 

This unit is assessed by a timed open book exam