Paid Advertising Course Mauritius - Overview
This course allocates enough time for participants to have hands-on practice doing Paid Advertising and consists of:
• Lectures
• Practical exercises
• Case studies and discussions
• Assignments & Exams Questions
Candidates will experience the creation of a full-fledged paid ads campaign on their own and configure required digital tools to market
the company’s products and services.
Optionally, candidates can take examinations from renowned international bodies(ABE, Google, Meta/Facebook).
The course is MQA Approved and eligible for HRDC refund.
Audience for the Online Ads Course
• Digital Marketing Professionals
• Small Business Owners
• Marketing Students
• E-Commerce Business Owners
• Marketing Managers
• Social Media Managers
• Content Creators / Influencers
• Entrepreneurs
• Small Business Owners
• Marketing Students
• E-Commerce Business Owners
• Marketing Managers
• Social Media Managers
• Content Creators / Influencers
• Entrepreneurs
Online Paid Ads Course Modules
PAID ADVERTISING & THE DIGITAL WORLD
• Advertising Ecosystem: Understanding Paid vs. Organic Marketing, the 4Ps of
Marketing in the Digital World, USPs, The AIDA Model, Marketing Funnel,
Crafting a Digital Advertising Strategy.
• The Rule of Seven: Analyzing the Customer Journey Across Channels (Social and Search). Multi-Channel Attribution, Retargeting Across Platforms. Optimizing Budget Allocation and Setting KPIs for Cross-Channel Marketing
• The Rule of Seven: Analyzing the Customer Journey Across Channels (Social and Search). Multi-Channel Attribution, Retargeting Across Platforms. Optimizing Budget Allocation and Setting KPIs for Cross-Channel Marketing
COPYWRITING THAT SELLS
The Art of Persuasive Writing: Understand your audience, crafting compelling
headlines, and writing concise and persuasive copy using emotional triggers.
FACEBOOK ADS COURSE
• Meta Ecosystem (Facebook, Instagram, WhatsApp, Messenger). Creating and
Optimizing Social Media Pages. Using Meta Business Suite. Setting Up a Business
Manager Account, Facebook Pixel, Conversion Events, Ad Account, Competitor
Ad Research & Identifying Trends. Ethical Advertising & Platform Rules
• Meta Ads Manager: Campaign Structure and Creation, Audience Targeting, Ad Formats, Content, Advertising and Bidding Strategy, A/B Testing, Custom Audiences (Retargeting, Lookalikes), Budgeting, Performance Metrics
• Third Party Advertising Tools: Automate messenger, CRM and email marketing. Create Landing Pages. Track Multi attribution conversions and more. • Case Study: Advertising for Ecommerce, Lead Gen for Service-Based Business
• Meta Ads Manager: Campaign Structure and Creation, Audience Targeting, Ad Formats, Content, Advertising and Bidding Strategy, A/B Testing, Custom Audiences (Retargeting, Lookalikes), Budgeting, Performance Metrics
• Third Party Advertising Tools: Automate messenger, CRM and email marketing. Create Landing Pages. Track Multi attribution conversions and more. • Case Study: Advertising for Ecommerce, Lead Gen for Service-Based Business
PAID SOCIAL
- Advertising on TikTok, Snapchat and LinkedIn: Ads Manager, Formats, Audience
Pixel, Trends, Analyzing Campaign Performance, B2B Targeting Strategies.
GOOGLE ADS
- Setting Up a Google Ads Account, Understanding AdWords Campaign Types
(Search, Display, Shopping, Video), Keyword Research and Selection. Using Ad
Extensions, Quality Score. The Zero Moment of Truth. Conversion Tracking,
Performance Metrics. Ad Scheduling, and Budget Allocation
GOOGLE ANALYTICS
Analyzing User Behavior and Conversion Path. Tracking Campaign Performance.
Creating Custom Dashboards and Reports, Setting Up Custom Alerts.
USING AI IN PAID ADVERTISING
• Dynamic Ad Creation (Text, Image and Video)
• Automated Campaign Optimization, AI-Powered Analytics Tools
• Automated Campaign Optimization, AI-Powered Analytics Tools
CAPSTONE PROJECT
• Create and Present a Comprehensive Paid Advertising Strategy, Set Goals and
KPIs, Create Ad Content, Launch and Manage the Live Campaign, Optimize and
Measure Success.
Certifications in Paid Ads
Paid Ads Course Mauritius - Organisation
We have created a schedule for this course to match with most availabilities.
The course is modular. Courses are hands-on(40% theory, 60% practice)
- Course Duration is 40 hours
- Course Materials and Online Content Provided
- Flexible Timetable
- Special Packages + Payment Facilities
- The course is MQA Approved and eligible for HRDC refund
Benefits of our paid ads course in Mauritius
There are many benefits in becoming a online ads expert in Mauritius
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Become a paid ads expert in Mauritius
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