Digital Marketing Course in Mauritius

Facebook & Social Media Marketing module

Digital Marketing Course-Facebook & Social Media Marketing

Welcome to the second module of our Digital Marketing Course in Mauritius: “Facebook & Social Media Marketing.” In this module, you will learn how to effectively use social media platforms to build your brand, engage with your audience, and drive business growth. Here’s what you will cover:

Facebook & Social Media Marketing

Building a Social Media Presence

Creating a strong social media presence is essential for any business. This section will guide you through:

Setting Up and Optimizing Profiles: Learn how to create professional and engaging profiles on various social media platforms. Understand the importance of profile optimization to enhance visibility and attract your target audience.
Creating a Consistent Brand Voice: Discover how to develop a consistent and authentic brand voice that resonates with your audience across all social media channels. Learn techniques to maintain this voice in every post, comment, and interaction.
Engaging with Your Audience: Explore strategies to effectively engage with your followers. Understand the importance of responding to comments, messages, and mentions promptly and professionally.

By mastering these skills, you’ll be able to build a solid social media presence that reflects your brand’s values and connects with your audience.

Content Marketing

Content is king in the realm of social media marketing. In this section, you will learn:

Content Strategy: Develop a comprehensive content strategy that aligns with your business goals. Understand how to plan, create, and schedule content that captivates your audience.
Call to Action: Learn how to craft compelling calls to action (CTAs) that encourage your audience to engage with your content, whether it’s liking, sharing, commenting, or taking a specific action.
A/B Testing: Discover the power of A/B testing to optimize your content. Learn how to test different headlines, images, and CTAs to determine what works best for your audience.

With these content marketing techniques, you’ll be able to create and distribute content that not only entertains but also drives meaningful engagement and conversions.

Page Growth and Audience Retention

Growing and retaining your audience is crucial for sustained success on social media. This section will cover:

Page Growth: Explore strategies for increasing your followers and expanding your reach. Learn how to use organic and paid methods to grow your social media pages.
Audience Retention: Understand the importance of keeping your audience engaged and loyal. Learn techniques to maintain interest and foster a sense of community among your followers.

By focusing on page growth and audience retention, you’ll be able to build a thriving social media community that supports your brand and drives ongoing engagement.

AUDIENCE FOR THE DIGITAL MARKETING COURSE

• Marketing & sales staff
• Business Analysts
• Communication specialists
• Graphics Designers/Video editors
• E-Commerce specialists
• Web/Software developers
• Businessmen/sole traders

The course is MQA Approved and eligible for HRDC refund.