Real Estate Marketing Course

Our real estate marketing course will teach you the act of promoting and selling properties by leveraging online marketing tactics such as social media marketing, lead generation, content strategy, email marketing and several other marketing methodologies.

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REAL ESTATE MARKETING COURSE OVERVIEW

This course allocates enough time for participants to have hands-on practice doing Real Estate Marketing and consists of

Lectures
Practical exercises
Case studies and discussions
Assignments & Exams Questions

Optionally, candidates can take examinations from renown international bodies.(ABE, Google, Meta/Facebook).

AUDIENCE FOR THE REAL ESTATE MARKETING COURSE

• Corporate Real Estate Agents
• Property Developers
• Leasing Agents
• Real Estate Appraiser
• Real Estate Brokers
• Realtors
• Home Stagers
• Interior Designers
• Estate Planners

The course is MQA Approved and eligible for HRDC refund.

REAL ESTATE MARKETING COURSE MODULES

MARKETING & THE DIGITAL WORLD

- The 4Ps of Marketing.
- Intro to Digital Marketing specific to real estate.
- Brand Management.
- Digital tools and channels.
- Understanding customer journey and behavior of potential buyers and sellers.
- Creating a Digital Marketing Plan.

LEAD GENERATION & MARKETING STRATEGIES

• Effective Lead Generation Tactics: Identifying and targeting potential leads, using lead magnets, and optimizing landing pages for higher conversions.
• Inbound vs. Outbound Marketing: Understanding the differences, benefits, and when to use each strategy in real estate marketing

REAL ESTATE CONTENT & COPYWRITING

• Content Marketing for Real Estate: Developing a content strategy that attracts potential buyers and sellers, and using storytelling to engage your audience.
• The Art of Persuasive Writing: Understand your audience, crafting compelling headlines, and writing concise and persuasive copy using emotional triggers.

SOCIAL MEDIA & TIKOK MARKETING

• Building a Social Media Presence: Setting up and optimizing profiles, creating a consistent brand voice, and engaging with your audience.
• Understanding TikTok: The platform's algorithm, trends, and user demographics.
• Creating Engaging Property Video Content: Best practices for video production, storytelling techniques, and leveraging TikTok’s features like effects and music.

PAID ADVERTISING

• Paid Social advertising – Understanding the ad Platforms, setting up a campaign, segmenting your audience, configuring Meta Pixel and budget management
• Marketing Reports: Cost Per Lead/Acquisition, Heat Map, Lead Scoring, Tracking key metrics, and making data-driven adjustments to improve ROI.
• Advertising Strategies: Testing, Scaling, Retargeting, Lookalike, Geo-Targeting

GOOGLE DIGITAL TOOLS

• Using Google Analytics on your website. YouTube. Google AdWords marketing, Google Adsense, Cost Per Impressions, Keyword Ranking.

EMAIL MARKETING

• Building and Segmenting an Email List for targeted campaigns. Writing compelling emails, using automation for personalized marketing, tracking key metrics such as Open Rate, Bounce Rate, CTR and Conversion Rate.