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Real Estate Marketing Course

Our real estate marketing course will teach you the act of promoting and selling properties by leveraging online marketing tactics such as social media marketing, lead generation, content strategy, email marketing and several other marketing methodologies.
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REAL ESTATE MARKETING COURSE OVERVIEW

This course allocates enough time for participants to have hands-on practice doing Real Estate Marketing and consists of

  • Lectures
  • Practical exercises
  • Case studies and discussions
  • Assignments & Exams Questions

Optionally, candidates can take examinations from renown international bodies.(ABE, Google, Meta/Facebook).

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AUDIENCE FOR THE REAL ESTATE MARKETING COURSE

• Corporate Real Estate Agents
• Property Developers
• Leasing Agents
• Real Estate Appraiser
• Real Estate Brokers
• Realtors
• Home Stagers
• Interior Designers
• Estate Planners
The course is MQA Approved and eligible for HRDC refund.

REAL ESTATE MARKETING COURSE MODULES

MARKETING & THE DIGITAL WORLD

- The 4Ps of Marketing.
- Intro to Digital Marketing specific to real estate.
- Brand Management.
- Digital tools and channels.
- Understanding customer journey and behavior of potential buyers and sellers.
- Creating a Digital Marketing Plan.

MARKETING & THE DIGITAL WORLD

LEAD GENERATION & MARKETING STRATEGIES

• Effective Lead Generation Tactics: Identifying and targeting potential leads, using lead magnets, and optimizing landing pages for higher conversions.
• Inbound vs. Outbound Marketing: Understanding the differences, benefits, and when to use each strategy in real estate marketing

LEAD GENERATION & MARKETING STRATEGIES

REAL ESTATE CONTENT & COPYWRITING

• Content Marketing for Real Estate: Developing a content strategy that attracts potential buyers and sellers, and using storytelling to engage your audience.
• The Art of Persuasive Writing: Understand your audience, crafting compelling headlines, and writing concise and persuasive copy using emotional triggers.

REAL ESTATE CONTENT & COPYWRITING

SOCIAL MEDIA & TIKOK MARKETING

• Building a Social Media Presence: Setting up and optimizing profiles, creating a consistent brand voice, and engaging with your audience.
• Understanding TikTok: The platform's algorithm, trends, and user demographics.
• Creating Engaging Property Video Content: Best practices for video production, storytelling techniques, and leveraging TikTok’s features like effects and music.

SOCIAL MEDIA & TIKOK MARKETING

PAID ADVERTISING

• Paid Social advertising – Understanding the ad Platforms, setting up a campaign, segmenting your audience, configuring Meta Pixel and budget management
• Marketing Reports: Cost Per Lead/Acquisition, Heat Map, Lead Scoring, Tracking key metrics, and making data-driven adjustments to improve ROI.
• Advertising Strategies: Testing, Scaling, Retargeting, Lookalike, Geo-Targeting

PAID ADVERTISING

GOOGLE DIGITAL TOOLS

• Using Google Analytics on your website. YouTube. Google AdWords marketing, Google Adsense, Cost Per Impressions, Keyword Ranking.

GOOGLE DIGITAL TOOLS

EMAIL MARKETING

• Building and Segmenting an Email List for targeted campaigns. Writing compelling emails, using automation for personalized marketing, tracking key metrics such as Open Rate, Bounce Rate, CTR and Conversion Rate.

EMAIL MARKETING

USING ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

• Using AI to Web scrape potential leads.
• Using AI to create and optimize content
• Using AI to analyse marketing reports, trends.

USING ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

REAL ESTATE MARKETING COURSE CERTIFICATIONS

ABE Certification in Digital Marketing
Meta Certification in Digital Marketing - Get Certified by Meta
Google Certification in Digital Marketing

REAL ESTATE MARKETING COURSE ORGANISATION & TIMING

We have created a schedule for this course to match with most availabilities.

The course is modular. Courses are hands-on(40% theory, 60% practice)

  • Course Duration is 40 hours
  • Course Materials and Online Content Provided
  • Flexible Timetable
  • Special Packages + Payment Facilities
  • The course is MQA Approved and eligible for HRDC refund
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BLACK FRIDAY DEAL

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FAQs about this course

Marketing in real estate means using strategies to promote properties and services to potential buyers, sellers, or investors. It involves creating awareness, building trust, and driving sales.

The best marketing combines digital tools and traditional methods—such as social media ads, professional websites, email campaigns, virtual tours, and property listings on real estate platforms.

Real estate marketing works by attracting and engaging potential clients through targeted campaigns. This may include showcasing properties online, running paid ads, networking, and following up with leads to close deals.

Digital marketing is most in demand, especially social media marketing, video marketing, and SEO. Buyers now search online first, so having a strong digital presence is essential.

Yes. Marketing is critical in real estate to stand out in a competitive market, build brand visibility, and connect with the right clients at the right time.

The 7Ps are:

  1. Product (the property)

  2. Price (market value, affordability)

  3. Place (location and distribution channels)

  4. Promotion (advertising, digital marketing, networking)

  5. People (agents, buyers, sellers)

  6. Process (buying and selling steps)

  7. Physical Evidence (property design, brochures, online listings, and customer experience).

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