Digital Marketing
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as website, social media marketing, search marketing, and email marketing.
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COURSE OVERVIEW

This course allocates enough time for participants to have hands-on practice doing Digital Marketing and consists of

  • Lectures
  • Practical exercises
  • Case studies and discussions
  • Assignments & Exams Questions

Candidates will experience the creation of a full-fledged website with ecommerce functionalities, add Analytics on their own and configure required digital tools and social media to market the company products and services. 

Optionally, candidates can take examinations from renown international bodies.

AUDIENCE

• Marketing & sales staff
• Business Analysts
• Communication specialists
• Graphics Designers/Video editors
• E-Commerce specialists
• Web/Software developers
• Businessmen/ sole traders
The course is MQA Approved and eligible for HRDC refund.

DIGITAL MARKETING COURSE MODULES

MARKETING & THE DIGITAL WORLD

• The 4Ps of Marketing
• Intro to Digital Marketing
• Brand Management
• Brand Reputation
• Digital tools and channels
• Creating a Digital Marketing Plan

WEB DEVELOPMENT

• Create your website with WordPress.
• Pages, Posts, menus and themes
• Extending the website with plug-ins
• Create forms, Link to Google maps
• Search Engine Optimisation for the website
• Publish and monitor the website.

CREATING CONTENT

• Using Photoshop and Canva to create online content, graphics, videos, animations.

EMAIL/E-COMMERCE

• Extending your website with e-commerce features
• Mass emailing with Mailchimp
• Email Newsletters
• Audience segmentation
• Email Automation, Email Targeting, Open Rate
• Conversion Rate Optimization

GOOGLE DIGITAL TOOLS

• Using Google Analytics on your website.
• You tube
• Google AdWords marketing
• Google Adsense
• Cost Per Impressions
• Keyword Ranking.

FACEBOOK & SOCIAL MEDIA MARKETING

• Facebook Pixel, Meta Advertising
• Audience and Retargeting, Lead Generation
• Content Marketing, Content Strategy
• Call to Action, A/B Testing, Page growth
• Marketing Reports: Cost Per Lead/Acquisition, Heat Map, Lead Scoring, Click-Through Rate

USING ARTIFICIAL INTELLIGENCE

• Why use AI tools in Digital Marketing
• Chatbots
• Web scraping
• Using AI to create
• Optimizing content
• Using AI to analyses marketing reports, trends.

COURSE ORGANISATION & TIMING

We have created a schedule for this course to match with most availabilities.

The course is modular. Courses are hands-on(25% theory, 75% practice)

BENEFITS OF THIS COURSE

There are many benefits in becoming a Digital Marketer

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GET IN TOUCH

Infoclub Ltd has proudly served IT Professionals seeking to enhace their skillsets with the latest certification in IT with excellence for over 30 years.

You can contact us through the following:

Email: Infoclubltd@yahoo.com

Phone & Whatsapp: +230 2411533

Or fill in the form on the right.

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