
COURSE OVERVIEW
This course allocates enough time for participants to have hands-on practice doing Digital Marketing and consists of
- Lectures
- Practical exercises
- Case studies and discussions
- Assignments & Exams Questions
Candidates will experience the creation of a full-fledged website with ecommerce functionalities, add Analytics on their own and configure required digital tools and social media to market the company products and services.
Optionally, candidates can take examinations from renown international bodies.
AUDIENCE
• Business Analysts
• Communication specialists
• Graphics Designers/Video editors
• E-Commerce specialists
• Web/Software developers
• Businessmen/ sole traders

DIGITAL MARKETING COURSE MODULES
MARKETING & THE DIGITAL WORLD
• Intro to Digital Marketing
• Brand Management
• Brand Reputation
• Digital tools and channels
• Creating a Digital Marketing Plan
WEB DEVELOPMENT
• Pages, Posts, menus and themes
• Extending the website with plug-ins
• Create forms, Link to Google maps
• Search Engine Optimisation for the website
• Publish and monitor the website.
CREATING CONTENT
EMAIL/E-COMMERCE
• Mass emailing with Mailchimp
• Email Newsletters
• Audience segmentation
• Email Automation, Email Targeting, Open Rate
• Conversion Rate Optimization
GOOGLE DIGITAL TOOLS
• You tube
• Google AdWords marketing
• Google Adsense
• Cost Per Impressions
• Keyword Ranking.
FACEBOOK & SOCIAL MEDIA MARKETING
• Audience and Retargeting, Lead Generation
• Content Marketing, Content Strategy
• Call to Action, A/B Testing, Page growth
• Marketing Reports: Cost Per Lead/Acquisition, Heat Map, Lead Scoring, Click-Through Rate
USING ARTIFICIAL INTELLIGENCE
• Chatbots
• Web scraping
• Using AI to create
• Optimizing content
• Using AI to analyses marketing reports, trends.




COURSE ORGANISATION & TIMING
We have created a schedule for this course to match with most availabilities.
The course is modular. Courses are hands-on(25% theory, 75% practice)
- Course Duration is 40 hours
- Course Materials and Online Content Provided
- Flexible Timetable
- Special Packages + Payment Facilities
BENEFITS OF THIS COURSE
There are many benefits in becoming a Digital Marketer

RELATED COURSES - ARTICLES

SportsTech – New Technologies at FIFA 2022
A smart home is a residence that uses internet-connected devices to enable the remote monitoring and management of appliances and systems, such as lighting and heating.

IOT Application – Smart Home
A smart home is a residence that uses internet-connected devices to enable the remote monitoring and management of appliances and systems, such as lighting and heating.

Vacation Courses
Sharpen Your IT Skills and make your holidays more productive Summer Vacation Courses Table of Contents LEVEL 1 LEVEL 2 Course Organisation Level 1 This set of topics is best
GET IN TOUCH
Infoclub Ltd has proudly served IT Professionals seeking to enhace their skillsets with the latest certification in IT with excellence for over 30 years.
You can contact us through the following:
Email: Infoclubltd@yahoo.com
Phone & Whatsapp: +230 2411533
Or fill in the form on the right.