This course allocates enough time for participants to have hands-on practice doing Digital Marketing and consists of
- Practical exercises
- Case studies and discussions
- Assignments & Exams Questions
Candidates will experience the creation of a full-fledged website with ecommerce functionalities, add Analytics on their own and configure required digital tools and social media to market the company products and services.
Optionally, candidates can take examinations from renown international bodies.
• Business Analysts
• Communication specialists
• Graphics Designers/Video editors
• E-Commerce specialists
• Web/Software developers
• Businessmen/ sole traders
DIGITAL MARKETING COURSE MODULES
MARKETING & THE DIGITAL WORLD
• Intro to Digital Marketing
• Brand Management
• Brand Reputation
• Digital tools and channels
• Creating a Digital Marketing Plan
• Pages, Posts, menus and themes
• Extending the website with plug-ins
• Create forms, Link to Google maps
• Search Engine Optimisation for the website
• Publish and monitor the website.
• Mass emailing with Mailchimp
• Email Newsletters
• Audience segmentation
• Email Automation, Email Targeting, Open Rate
• Conversion Rate Optimization
GOOGLE DIGITAL TOOLS
• You tube
• Google AdWords marketing
• Google Adsense
• Cost Per Impressions
• Keyword Ranking.
FACEBOOK & SOCIAL MEDIA MARKETING
• Audience and Retargeting, Lead Generation
• Content Marketing, Content Strategy
• Call to Action, A/B Testing, Page growth
• Marketing Reports: Cost Per Lead/Acquisition, Heat Map, Lead Scoring, Click-Through Rate
USING ARTIFICIAL INTELLIGENCE
• Web scraping
• Using AI to create
• Optimizing content
• Using AI to analyses marketing reports, trends.
COURSE ORGANISATION & TIMING
We have created a schedule for this course to match with most availabilities.
The course is modular. Courses are hands-on(25% theory, 75% practice)
BENEFITS OF THIS COURSE
There are many benefits in becoming a Digital Marketer
RELATED COURSES - ARTICLES
GET IN TOUCH
Infoclub Ltd has proudly served IT Professionals seeking to enhace their skillsets with the latest certification in IT with excellence for over 30 years.
You can contact us through the following:
Phone & Whatsapp: +230 2411533
Or fill in the form on the right.